Kiran Rao sings for Aamir Khans campaign music video featuring Sairat pair
Last year, Aamir Khan and his filmmaker-wife Kiran Rao
partnered with the state government for its flagship scheme, Jalyukt Shivar
Abhiyan, aimed at making villages drought-free in five years through water
conservation programmes. The star announced Satyamev Jayate Water Cup, a
competition among villages to conserve water.
Ahead of the second edition of the Cup in 30 talukas of the
state, Aamir and Kiran have decided to raise awareness with a music video with
some help from the Sairat team. The lead actors of the Marathi blockbuster —
Akash Thosar and Rinku Rajguru — will be part of the video directed by Nagraj
Manjule while the music will be composed by Ajay-Atul. What's more, Kiran has
lent her voice to the campaign song penned by Guru Thakur.
Confirming the development, Aamir's spokesperson says,
"This is the first time she will be singing and that too, in Marathi. It
features Aamir and Sairat lead pair among many other celebrities. It is a
beautifully shot video by Nagraj, who has understood the essence and importance
of the initiative."
The names of the participating talukas will be announced at
a press conference tomorrow at Chief Minister Devendra Fadnavis' Sahyadri State
Guest House, adds the spokesperson. Along with the CM, Aamir and Kiran will be
present at the event.
Last year, as many as 116 villages took part in the
competition, which created an annual water storage capacity of 1,368 crore
litres in three talukas of the state. The actor received tremendous success
with the test project. "The first edition of the Water Cup was a pilot
project and with its success, we now want to extend the watershed management
programme to 30 more talukas in Maharashtra to make villages
water-sufficient," Aamir had said during the Water Cup awards function
The competition will take place from April 8 to May 22. Top
three villages across the state will get a cash prize of Rs 50 lakh, Rs 30 lakh
and Rs 20 lakh respectively. In addition, the top village from each taluka will
be awarded a cash prize of Rs 10 lakh.